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The questions people ask us, explained without jargon and without promises: how an ingredient works, what a study really says, what can and can't be said.

The ritualA toothbrush in a cup and a small dish with two gummies: the new habit next to the one you already have

Thirty days: how long a habit really takes

Twenty-one days to build a habit? It's a myth. The most-cited study on the subject - Lally and colleagues, 2010 - measured a median of 66 days, with an enormous range: from 18 to 254. The useful n...